Drip Campaign

Content

Definition

Drip Campaign is a method of sending marketing information to prospects continuously over longer periods of time, typically via email, to build relationships and awareness.

Usage and Context

Drip campaigns are used to keep in touch with potential customers. They help in sending regular updates and information via email.

Frequently asked questions

  • What does drip stand for in marketing? In marketing, "drip" means sending emails in a series over time. It helps keep customers engaged without overwhelming them.
  • What is drip campaign vs email sequence? Drip campaigns and email sequences both send emails over time. The difference is drip campaigns react to user actions, while email sequences don`t.
  • What is a Linkedin drip campaign? A LinkedIn drip campaign sends messages to contacts over time on LinkedIn. It builds connections and shares information gradually.

Related Software

Mailchimp, HubSpot, Marketo.

Benefits

Drip campaigns help in staying in contact with potential customers. They build trust and awareness over time.

Conclusion

Drip campaigns are a steady way to keep customers informed. They make sure your brand stays in their minds.

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