Email Sequencing
Content
Definition
Email Sequencing is the automated process of sending a series of emails to prospects or customers based on predetermined triggers or behaviors.
Usage and Context
Email sequencing is used in marketing to keep in touch with customers or leads. It sends emails automatically, depending on actions they take or a set schedule.
Frequently asked questions
- What is automated email sequencing? Automated email sequencing is sending out emails automatically. This is based on specific actions that customers or potential customers take.
- Is an automated email also called a triggered email? Yes, an automated email is also known as a triggered email. It`s sent out when someone does something specific, like signing up or making a purchase.
- How do you tell if an email is automated? You can often tell an email is automated if it`s sent right after you take an action. It might also follow a pattern or series that feels planned ahead.
Benefits
Email sequencing can save time and effort. It keeps customers engaged without needing to send each email manually. It can also help guide customers through a sales journey, step by step.
Conclusion
Email sequencing makes it easier to communicate with customers and leads. It does this by sending the right message at the right time, automatically.
