Marketing Collateral
Content
Definition
Marketing Collateral consists of materials used to support the sales of a product or service.
Usage and Context
Marketing collateral helps communicate the value of a product or service to potential customers, aiding in the sales process.
Frequently asked questions
- What is an example of collateral advertising? An example of collateral advertising is a brochure that provides detailed information about a product`s features and benefits.
- What is the difference between marketing material and collateral? Marketing material refers to any content used for marketing purposes, while marketing collateral specifically supports the sales process by providing detailed product or service information.
- What does brand collateral include? Brand collateral includes items like brochures, flyers, product sheets, white papers, case studies, and promotional videos.
Benefits
Marketing collateral provides essential information to potential customers, supports sales efforts, enhances brand image, and helps in closing sales.
Conclusion
Marketing collateral is a crucial component in supporting sales and marketing efforts by providing detailed and persuasive information about a product or service, thereby helping to attract and convert customers.
