Positioning Statement
Content
Definition
A Positioning Statement is a brief description of a product and its target market, outlining how the product fills a particular market need or niche better than its competitors.
Usage and Context
A positioning statement describes a product`s target market and unique value proposition.
Frequently asked questions
- What is a positioning statement? A positioning statement describes a product`s target market and how it fills a market need better than competitors.
- What are the 4 elements of a positioning statement? The four elements of a positioning statement are target market, market need, product name, and key benefit.
- What does positioning mean in marketing? Positioning in marketing means creating a specific image or identity for a product in the consumer`s mind.
Benefits
A positioning statement clearly defines the target market, value proposition, and unique benefits of a product.
Conclusion
Positioning Statement clearly defines the target market and unique benefits of a product.
