Website Conversion Rate

Content

Definition

The website conversion rate is a metric that measures the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter, indicating the effectiveness of the site`s design and content.

Usage and Context

The website conversion rate measures the percentage of visitors who take a desired action, showing the site’s effectiveness.

Frequently asked questions

  • What is a website conversion rate? A website conversion rate measures the percentage of visitors who take a desired action, like making a purchase or signing up for a newsletter.
  • What is a conversion rate metric? A conversion rate metric measures the percentage of users who complete a desired action, such as making a purchase, out of the total number of users.
  • Which of the following metrics measures the percentage of visitors to a website who take a desired action such as making a purchase or filling out a form? The metric that measures this is the conversion rate.

Related Software

Google Analytics, Hotjar

Benefits

The website conversion rate shows how effectively a site prompts desired actions from visitors.

Conclusion

The website conversion rate shows how effectively a site encourages desired actions from visitors.

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