Alexander Osterwalder 3 Books Collection Set (Value Proposition Design, Business Model Generation, Testing Business Ideas)
Book genres
Business
Topics
A/B Testing, Testing Startup Ideas, Value Proposition, Business Model Generation
Alexander Osterwalder 3 Books Collection Set:
Value Proposition Design:
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can`t resist Value Proposition Design helps you tackle a core challenge of every business creating compelling products and services customers want to buy.
Business Model Generation:
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow`s enterprises. If your organization needs to adapt to harsh new realities, but you don`t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Testing Business Ideas:
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder`s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Value Proposition Design by Alexander Osterwalder
Business Model Generation by Alexander Osterwalder
Testing Business Ideas by Alexander Osterwalder