All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

★★★★★

3.88 (14933ratings)

Author:Seth Godin

Published:June 1st 2005 by Portfolio (first published 2005)

Book genres

Business, Nonfiction, Psychology, Entrepreneurship, Self Help, Communication, Audiobook, Personal Development, Management

Topics

Marketing, Startup Growth, Telling Stories, Marketing Guidebook, Scaling Startup

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All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It`s the source of profit and it`s the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.