Geoffrey A. Moore

http://www.geoffreyamoore.com/

https://infinitestaircasebymoore.com/

http://www.twitter.com/geoffreyamoore

Regis McKenna

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It`s essential reading for anyone with a stake in the world`s most exciting marketplace.

Business

Nonfiction

Entrepreneurship

Management

Technology

Leadership

Economics

Psychology

Design

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers