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Designing Brand Identity: An Essential Guide for the Entire Branding Team

★★★★★
★★★★★

4.13 (2395ratings)

Author:Alina Wheeler

Published:August 1st 2009 by John Wiley & Sons (first published January 15th 2003)

Book genres

Design, Business, Nonfiction, Art Design, Art, Reference, Entrepreneurship, Leadership, Management

Topics

Building a Brand, Branding Best Practices, Design Driven Innovation

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From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.