Founding Sales - The Startup Sales Handbook Peter Kazanjy Founding Sales is a book on startup sales for founders and other first-time sales staff written by Pete Kazanjy, founder of Atrium Sales Analytics and the Modern Sales Leadership and Operations Community.

This book is the distillation of Pete’s experience at his first software startup, TalentBin going from a founder with a product marketing and product management background to early sales guy, early sales manager, and eventual post-acquisition sales leader at Monster Worldwide in addition to his later experience founding Modern Sales, the nation’s largest sales operations, enablement, and leadership community.

The book’s goal is to accelerate the learning and success of those who find themselves in a similar spot Pete did in early 2011—don’t know much about B2B sales, and need to figure it out in a hurry.