Getting Real: The Smarter, Faster, Easier Way to Build a Web Application
Book genres
Business, Programming, Nonfiction, Technology, Entrepreneurship, Design, Software, Management, Web, Computer Science
Topics
Entrepreneurship, Software Design, Marketers, Programmers, Startup Growth
Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries.
Why is the book relevant?
37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people.
What`s in it for me?
Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value, fresh perspectives, and inspiration in this practical book. At under 200 pages it`s quick reading too. Makes a great airplane book.