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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

★★★★★
★★★★★

3.76 (9859ratings)

Author:Ryan Holiday

Published:September 3rd 2013 by Portfolio (first published September 1st 2013)

Book genres

Business, Nonfiction, Entrepreneurship, Psychology, Technology, Self Help, Audiobook, Personal Development, Reference

Topics

Growth Hacking, Startup Growth, Marketing, Advertising, PR, Entrepreneurship

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Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.

It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.

In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.