book image

How Brands Grow: What Marketers Don`t Know

★★★★★
★★★★★

4.17 (2535ratings)

Author:Byron Sharp

Published:April 12th 2010 by Oxford University Press, USA

Book genres

Business, Nonfiction, Self Help, Design, Economics, Entrepreneurship, Education, Personal Development, M M Romance

Topics

Marketing, Advertisement, Loyalty Programs, Building Brand

View on AmazonView on Goodreads
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.