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How to Write a Good Advertisement: A Short Course in Copywriting

4.25 (463ratings)

Author:Victor O. Schwab

Published:December 1st 1982 by Wilshire Book Company (first published June 1980)

Book genres

Business, Writing, Nonfiction, Self Help, How To, Communication

Topics

Copywriting, Advertisement, Marketing, Sales, Converting Customers


How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade