Influence: The Psychology of Persuasion
Book genres
Psychology, Business, Nonfiction, Self Help, Leadership, Personal Development, Science, Communication, Management
Topics
Persuasion in Business, Principles of Persuasion, Principles of Influence, Influencing Behavior of Others
You`ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.