Inspired: How to Create Tech Products Customers Love

★★★★★

4.25 (18421ratings)

Author:Marty Cagan

Published:December 4th 2017 by Wiley (first published January 1st 2008)

Book genres

Business, Nonfiction, Design, Management, Technology, Entrepreneurship, Leadership, Software, Technical

Topics

Building Startup, Designing Products, Startup Guidebook, Product / Market Fit, Startup Growth, Customer Engagement

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The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.

Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.