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Lean Analytics: Use Data to Build a Better Startup Faster

4.09 (7552ratings)

Author:Alistair Croll, Benjamin Yoskovitz

Published:March 18th 2013 by O`Reilly Media (first published March 8th 2013)

Book genres

Business, Nonfiction, Entrepreneurship, Management, Technology, Design, Reference, Productivity, Leadership

Topics

Lean Startup, Lean Startup Analytics, Growth Analysis, Validating a Problem, Finding Customers, Startup Guidebook


Whether you’re a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.


Understand Lean Startup, analytics fundamentals, and the data-driven mindset
Look at six sample business models and how they map to new ventures of all sizes
Find the One Metric That Matters to you
Learn how to draw a line in the sand, so you’ll know it’s time to move forward
Apply Lean Analytics principles to large enterprises and established products