This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop.
Learn exactly what a brand is--and what it isn't
Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy
Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals
Pivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing
Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply