Purple Cow: Transform Your Business by Being Remarkable
Book genres
Business, Nonfiction, Entrepreneurship, Self Help, Management, Leadership, Psychology, Personal Development, Audiobook
Topics
Marketing, Startup Growth, Entrepreneurship, Marketers, Advertisers, Founders
You`re either a Purple Cow or you`re not. You`re either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don`t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired `P`s marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren`t working anymore. There`s an exceptionally important `P` that has to be added to the list. It`s Purple Cow.
Cows, after you`ve seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows - but you can bet they won`t forget a Purple Cow. And it`s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It`s built right in, or it`s not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It`s a manifesto for marketers who want to help create products that are worth marketing in the first place.
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