Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential Greg Crabtree, Beverly Blair Harzog Based on the premise that accountants often make finance unnecessarily confusing, this guide helps small business owners see beyond the numbers. It shows the reader how to use key financial indicators as a basis for smart business decisions, with a focus on companies in the range between start-up and $5 million in revenue.