Startups are all the rage, but success requires more than just hanging out a shingle. Many entrepreneurs lack an understanding of the myriad forces that can work for or against a fledgling business, and as a result, miss out on profits and opportunities that could have kept the business afloat or even propelled it to greatness. Startup Metrics examines the importance of measurement in business planning, and why you cannot manage what you don't measure. More than just a list of accounting methods, the book provides practical guidance toward strategic planning by using the data your business generates. Topics include:
What you should - and shouldn't - measure Nailing down the useful metrics for your startup Startups vs. multinationals - why size matters Using your data to drive sustainable growth As an entrepreneur, you cannot rely on luck - you must be strategically aggressive and proactive in steering your company toward sustainable success. Startup Metrics provides the information and insight you need to take advantage of good, useful data that speaks to the health of your company.