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Start-Up Sutra

3.43 (256ratings)

Author:Rohit Prasad

Published:2013 by Hachette India

Book genres

Business, Entrepreneurship, Nonfiction

Topics

Entrepreneurship, Courage, Resilience, Startup Life, Creating Value


An entrepreneur is someone who stands up to the universe, to all that has come before, and says, I can know your essence, I will change your expression. Through the true stories of two sets of people who braved the rough road, Startup Sutra presents entrepreneurship in its essence not a checklist to be crossed, but a vision to be realized; an iterative process of near-death experiences and incredible turnarounds that founders of businesses bravely navigate through a combination of chutzpah, sagacity and sheer brazen luck. In bringing to life the daily dramas, the struggles in the trenches, the battles with insatiable inner demons and impossible external odds on the journey to achievement, it enumerates, in wise words, the five qualities that entrepreneurs necessarily possess. For everyone who dares to dream big, this book will change your life.