Street Smarts: An All-Purpose Tool Kit for Entrepreneurs
Norm Brodsky, Bo Burlingham
"One is tempted to say `the only book you`ll need on starting a business.` Brilliant! Genius! Choose your superlative-it`ll fit."-Tom Peters
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there`s a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they`ve adapted their best advice into a comprehensive guide for anyone running a small business.