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Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

4.13 (1062ratings)

Author:Norm Brodsky, Bo Burlingham

Published:February 23rd 2010 by Portfolio (first published 2010)

Book genres

Business, Entrepreneurship, Nonfiction, Self Help, Finance, Audiobook, Leadership, Personal Finance, Management

Topics

Startup Guidebook, Entrepreneurship


"One is tempted to say `the only book you`ll need on starting a business.` Brilliant! Genius! Choose your superlative-it`ll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there`s a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they`ve adapted their best advice into a comprehensive guide for anyone running a small business.