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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

3.91 (193ratings)

Author:Anne H. Janzer

Published:January 9th 2015 by Cuesta Park Consulting

Book genres

Business, Entrepreneurship, Nonfiction, Personal Development

Topics

Subscription, Marketing, Churn, Nurturing Strategies, Subscription Marketing


When your business success depends on a long-term relationship with the customer, you have to start thinking about marketing differently. Marketing must help customers realize value.

Whether you’re marketing a membership program, a complex managed services offering, or a cloud-based solution, Subscription Marketing gives you creative marketing strategies for nurturing customers long after the initial sale.