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Talking to Humans

★★★★★
★★★★★

4.08 (1474ratings)

Author:Giff Constable

Published:September 21st 2014

Book genres

Business, Nonfiction, Entrepreneurship, Design, Communication, Psychology, Research, Reference, Management

Topics

Entrepreneurship, Product Market Fit, Ideal Customers, Innovation, Startup, Customer Engagement

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With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.