The Big Enough Company: Creating a Business That Works for You
Book genres
Business, Nonfiction
Topics
Entrepreneurship, Startup Growth, Leadership, Building Startups
Adelaide Lancaster and Amy Abrams have seen this problem for years when working with women entrepreneurs like themselves. They set out to explore how successful female business owners have grown their enterprises in a way that sustains their own personal goals and needs, not someone else`s standards.
Drawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Abrams and Lancaster guide readers through the best principles that really matter when you work for yourself. For instance:
Figure out what`s in it for you: Clarify why you started your business and what you want to get out of it over the long haul.
Find a role that suits your strengths: Identify where you add the most value and can have the most impact.
Embrace experimentation: Trying new things gives you the opportunity to see what works and what doesn`t and opens up unseen possibilities.
This book empowers entrepreneurs to ignore popular "wisdom" and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.