The Brand Gap
Book genres
Business, Design, Nonfiction, Art, Art Design, Entrepreneurship, Management, Communication, Reference
Topics
Building a Brand, Essential Disciplines of Brand Building, Brand Building Collaboration, Brand Building Guidebook
- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today`s most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.