Every entrepreneur is typically doing the same 16 things wrong or just not doing them at all. This is regardless of industry or business type, and most commit these same mistakes in the same order.
What is the “entrepreneur’s paradox”? Author Curtis Morley coined a term that identifies the array of 16 pitfalls that many entrepreneurs fall into. He calls it the “entrepreneur’s paradox”. Morley is an educator, thought leader, patent holder, and innovator. He is also a 5x Entrepreneur (achieving $5 in revenue for every dollar spent on marketing, advertising, sales, and any other growth expenses) who has actually produced 10x startup results. Morley explains that the exact qualities that aid an individual in founding a startup company (their brilliance and expertise) are what prevent them from realizing expected success. What starts out as freedom and financial independence turns into grueling hours, added stress and bills, and ultimately failure. This is the paradox that is entrepreneurship.
Understanding the “entrepreneur’s paradox” can be your key to success. Morley is here to show startup businesspersons how to achieve the golden rule of successful entrepreneurs―5x results. By teaching and coaching clients on the 16 mistakes or pitfalls faced by all startups, he has promoted entrepreneurship development in multiple industries, sharpened entrepreneurial skills, and revealed the keys to superior, “next-level growth” results. Morley’s guidebook contains all you need to conquer the entrepreneur’s paradox and put yourself on a defined pathway to business success.
Read The Entrepreneur’s Paradox and understand the 16 pitfalls that can block entrepreneural success, including:
Climbing without a map
Trusting your fears
Building not selling
Losing sight of culture
If you learned from books like The E-Myth Revisited, Traction, The One Thing, The 4-Hour Workweek, or Execution