The Real Startup Book: Find the Right Product for the Right Customers


Entrepreneurs are strongly biased towards action to overcome analysis paralysis. But such haste often leads to poorly designed experiments and poorly conducted research, both of which provide confusing or misleading data that leads to bad decisions or even back to the paralysis of indecision they were trying to avoid.

Simple, practical frameworks such as the Real Startup Book can help startups where they need it most. By aligning actions to goals, and learning goals to inquiry tools, such frameworks can help entrepreneurs avoid the pitfalls of intuitive and imitative thinking and put them on the path to making the right decisions for their company.