The Startup Owner`s Manual for Physical Channel Startups (Book 2)
Steve Blank, Bob Dorf
Welcome to The Startup Owner’s Manual family of books that will help you power your way to startup success. This book has three ebook companions: The Startup Owner’s Manual Strategy Guide (http://amzn.to/OijMDb), The Startup Owner’s Manual for Web/Mobile Channel Startups (http://amzn.to/TlJQj4) and The Startup Owner’s Manual Founder’s Workbook (http://bit.ly/SlPQqc).
Together, these books will tell you:
•How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses
•How to find Product-Market fit
•How to get, keep and grow customers
•How to fuel growth with metrics that matter
The Startup Owner’s Manual series walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.
The series lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.