Thomas T. Nagle

http://www.monitor.com/

John E. Hogan

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Business

Nonfiction

Economics

Entrepreneurship

Management

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

https://www.goodreads.com/book/show/99919.The_Strategy_and_Tactics_of_Pricing

Pricing Strategies

Increasing Revenue

Practical Pricing Guide

Startup Growth

Entrepreneurial Success