Value Proposition Design: How to Create Products and Services Customers Want
Book genres
Business, Design, Entrepreneurship, Nonfiction, Management, Leadership, Reference, Technology, Collections
Topics
Value Proposition Design, Startup, Productivity, Building Products People Love, Startup Guidebook
Practical exercises, process illustrations, and workshop suggestions help you immediately apply the tools in the book to your daily work. The book includes an online access to Strategyzer.com to complete and assess exercises interactively, learn from peers, and download pdfs, checklists, and more.
You`ll love "Value Proposition Design" if you`ve been overwhelmed by the task of true customer value creation, frustrated by unproductive product meetings and misaligned teams, involved in bold shiny projects that blew up, or simply disappointed by the failure of a good idea."Value Proposition Design" will help you successfully understand the patterns of value creation, leverage the experience and skills of your team, avoid wasting time with ideas that won`t work, and guide you through the design and test of products and services that customers want.