Youtility: Why Smart Marketing Is about Help Not Hype

Jay Baer

The difference between helping and selling is just two letters

If you`re wondering how to make your products seem more exciting online, you`re asking the wrong question. You`re not competing for attention only against other similar products. You`re competing against your customers` friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer`s Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.