Navigate the world of startup financing with confidence

Market Penetration is the extent to which a product is recognized and bought by customers in a particular market.

Market Positioning is the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.

Market Readiness is the state of being fully prepared to enter a specific market, having met all necessary conditions and requirements.

Market Risk is the risk of losses in positions arising from movements in market prices.

Market Saturation is a situation in which a product has become so widespread within a market that the potential for growth is diminished.

Market Segmentation is the process of dividing a target market into smaller, more defined categories.

Market Share is the portion of a market controlled by a particular company or product.

Market Validation is the process of determining whether your product is of interest to a given target market.

Marketing Automation is the use of software and technology to aid marketing processes and campaigns.

Marketing Collateral consists of materials used to support the sales of a product or service.

The Marketing Mix is the set of actions, or tactics, that a company uses to promote its brand or product in the market.

A Marketing Strategy is an organization`s strategy that combines all of its marketing goals into one comprehensive plan.

Matched Funding is funding where the amount of investment or grant is matched by another source, doubling the funding available.

Maturity is the final payment date of a loan or other financial instrument, at which point the principal (and all remaining interest) is due to be paid.

The Maturity Date is the date on which a debt becomes due for payment.

To Maximize Valuation is to employ strategies by a company to increase its worth or value in the eyes of investors and the market.

Media Exposure is the amount of public attention that a company or product receives through various media channels.

The Membership Economy is a business model where a company offers ongoing, subscription-based access to its product or service.

The Membership Model is a business model where customers pay a subscription fee to access the services or products offered.

Mentor Capital refers to funding provided by an investor who also offers guidance and advice to the startup founder.

Merger and Acquisition (M&A) is the process by which companies consolidate through various types of financial transactions, including mergers, acquisitions, consolidations, tender offers, purchase of assets, and management acquisitions.

Micro Equity refers to small equity investments typically made in startup or early-stage businesses.

A Micro-VC is a type of venture capital fund typically under $50 million that invests in early-stage startups.

A Microloan is a small, short-term loan for small businesses or startups, typically offered by microfinance institutions.

A Microventure is a type of venture capital investment typically denoting smaller amounts of capital provided to early-stage, high-potential, growth startup companies.

Milestone Funding is a funding arrangement where funds are released to the startup as it achieves specific, pre-agreed milestones.

A Milestone Payment is a payment system that pays out upon completion of specific milestones within a project`s development.

Milestone-Based Investing involves investing funds in a startup as it reaches predefined milestones or achievements.

The Minimum Investment is the smallest amount of money that an investor can contribute to a fund or an investment opportunity.

The Minimum Viable Product (MVP) is the most pared-down version of a product that can still be released to market, having just enough features to satisfy early customers and provide feedback for future product development.

A Mission Statement is a formal summary of the aims and values of a company, organization, or individual.

A Moat is a business`s ability to maintain competitive advantages over its competitors in order to protect its market share and profitability.

Mobile Optimization is the process of adjusting your website content to ensure that visitors accessing the site from mobile devices have an experience optimized for the device.

Mobile Payment refers to payment services operated under financial regulation and performed from or via a mobile device.

A Mobile-First Strategy involves designing an online service or product for mobile devices before making a desktop version.

Monetization is the process of converting something into money, typically by generating revenue from the asset.

Monthly Active Users (MAU) is the number of unique users who engage with a site or product within a 30-day period.

Monthly Recurring Revenue (MRR) is the amount of revenue a subscription-based business receives on a monthly basis.

Multi-Channel Marketing involves marketing strategies that engage customers across multiple platforms or channels.

Multi-stage Investment involves investments made by venture capitalists in several rounds, as the company meets previously agreed upon milestones.

Navigational Capital refers to strategic guidance and resources provided by investors to help startups navigate through challenges and growth phases.

Navigational Tools for Startups are resources and applications designed to guide startups through the complexities of the business landscape.

An NDA (Non-Disclosure Agreement) is a legal contract establishing a confidential relationship between two parties, to protect any type of confidential information shared.

A Negotiated Investment is an investment deal where terms are discussed and agreed upon by both the investor and the company, rather than fixed upfront.

Net Income is the total profit of a company after all expenses and taxes have been subtracted from total revenue.

Net Investment is the total amount of money invested in a business venture after deducting any disinvestments.

The Net Profit Margin is a profitability ratio calculated as net income divided by revenue, indicating how much of each dollar earned is profit.

Net Revenue is the amount of sales generated by a company after the deduction of returns, allowances for damaged or missing goods, and any discounts allowed.

Net Working Capital is a measure of a company`s liquidity, operational efficiency, and short-term financial health, calculated as current assets minus current liabilities.

A New Entrant is a company that has recently entered a market or industry, typically characterized by a fresh approach or innovative solutions.