Startup Fundraising Glossary

Navigate the world of startup financing with confidence

Explore a glossary of essential terms in startups, startup fundraising, bootstrapping and entrepreneurship. Decode the terminology and jargon with ease.

  • Ownership Transition Planning

    Ownership Transition Planning involves preparing for the transfer of a startup`s ownership or leadership, either through succession or sale, to ensure continuity.

  • Owning Shares

    Owning Shares involves holding equity in a company, which represents a portion of ownership and possibly the right to vote on corporate matters.

  • Pari-passu

    Pari-passu is a financing term indicating that all investors or creditors are treated equally in a certain aspect of the deal.

  • Participating Preferred Stock

    Participating Preferred Stock is a type of equity that allows holders to receive dividends equal to the common stockholders on an as-converted basis, after receiving their preferred dividends.

  • Participation Cap

    A Participation Cap limits the amount investors can receive in liquidation preferences, often used in preferred stock agreements to balance investor and founder interests.

  • Participation Rights

    Participation Rights allow investors to retain their proportionate ownership in a company by participating in subsequent funding rounds.

  • Partnership

    A Partnership refers to a business structure where two or more individuals manage and operate a business in accordance with the terms set out in the Partnership Agreement.

  • Partnership Marketing

    Partnership Marketing involves collaborations between businesses to enhance their market visibility, share resources, and capitalize on each other`s strengths to achieve mutual benefits.

  • Passive Income

    Passive Income is earnings derived from a rental property, limited partnership, or other enterprise in which a person is not actively involved.

  • Passive Investor

    A Passive Investor is an individual or entity that invests in a company but does not take an active role in management or daily operations, typically in exchange for regular income or dividends.

  • Patent

    A Patent is a form of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of years.

  • Patent Pending

    Patent Pending is a legal status indicating that a patent application has been filed with the patent office but has not yet been granted or rejected, offering some protection against copying.

  • Patent Portfolio

    A Patent Portfolio is the collection of all the patents owned by a business or individual, representing a significant asset in protecting intellectual property.

  • Pay-to-Play Provision

    A Pay-to-Play Provision requires existing investors to participate in future funding rounds to avoid dilution of their equity stake.

  • Payback Period

    The Payback Period is the time required for an investment to generate cash flow or profits equivalent to its cost, used to evaluate the feasibility of a project.

  • Payment Gateway

    A Payment Gateway is a merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for e-businesses, online retailers, etc.

  • Payment Terms

    Payment Terms are the conditions under which a seller will complete a sale, typically specifying the period allowed to a buyer to pay off the amount due.

  • Payout Period

    The Payout Period refers to the time frame in which an investment returns all its original capital back to the investor, also known as the payback period.

  • Payout Ratio

    The Payout Ratio is a financial metric showing the proportion of earnings a company pays to its shareholders in the form of dividends, expressed as a percentage of the company`s total earnings.

  • Peer Review

    Peer Review is the evaluation of work by one or more people of similar competence to the producers of the work, which constitutes a form of self-regulation by qualified members of a profession.

  • Peer-to-Peer (P2P) Lending

    Peer-to-Peer (P2P) Lending is a method of debt financing that enables individuals to borrow and lend money without the use of an official financial institution as an intermediary.

  • Peer-to-Peer Funding

    Peer-to-Peer Funding is a method of debt financing that enables individuals to lend and borrow money directly from each other, bypassing traditional financial institutions.

  • Penny Stocks

    Penny Stocks are shares of small public companies traded at low prices per share, often considered highly speculative and risky.

  • Performance Benchmarking

    Performance Benchmarking is the process of comparing a company`s performance metrics to industry standards or best practices to identify areas for improvement.

  • Performance Metrics

    Performance Metrics are specific measures used to quantitatively gauge the performance of a business, project, or individual in achieving objectives.

  • Performance Milestone

    A Performance Milestone refers to specific goals or achievements that a startup must reach, often tied to funding tranches or other contractual obligations.

  • Perpetuity

    Perpetuity is a financial term describing an annuity that has no end, or a stream of cash flows that continues forever.

  • Phantom Equity

    Phantom Equity is a non-traditional form of employee compensation that provides rights to the value of shares, such as stock options, but does not confer actual equity ownership in the company.

  • Phantom Stock

    Phantom Stock is a form of long-term incentive plan used by businesses to award employees with the benefits of stock ownership without giving them any actual stock.

  • Pipeline

    In the startup and venture capital context, the Pipeline refers to the flow of potential deals or investment opportunities currently being considered or in progress.

  • Pitch Competition

    A Pitch Competition is an event where entrepreneurs present their business ideas to a panel of judges to win funding, support, and feedback on their business model.

  • Pitch Deck

    A Pitch Deck is a brief presentation used by startups to provide investors with a quick overview of the business plan, team, and financial projections.

  • Pitching Events

    Pitching Events are organized gatherings where startups present their business ideas to potential investors, partners, and clients, aiming to secure funding or strategic relationships.

  • Pivot

    A Pivot refers to a strategic shift in a startup`s business model, product offering, or target market in response to feedback, market demand, or the realization of a more viable opportunity.

  • Platform as a Service (PaaS)

    Platform as a Service (PaaS) is a cloud computing model that provides customers a platform allowing them to develop, run, and manage applications without the complexity of building and maintaining the infrastructure typically associated with developing and launching an app.

  • Platform Integration

    Platform Integration refers to the process of combining and enabling interoperability between various software platforms, enhancing functionality and user experience.

  • Pledge Agreement

    A Pledge Agreement is a legal document in which a borrower pledges certain assets as collateral to secure a loan, giving the lender rights to the collateral in the event of default.

  • Pledge Fund

    A Pledge Fund is an investment model where investors commit capital to a fund but have the discretion to choose which specific deals they invest in.

  • Pledge Model

    The Pledge Model is a fundraising strategy where potential donors pledge to give a certain amount of money towards a project if certain conditions are met.

  • Portfolio Company

    A Portfolio Company is a company or entity in which a venture capital firm, private equity firm, or investment fund has invested.

  • Portfolio Diversification

    Portfolio Diversification is an investment strategy that spreads investments across various financial instruments, industries, and other categories to reduce risk.

  • Portfolio Optimization

    Portfolio Optimization is the process of selecting the best portfolio (asset distribution), out of the set of all portfolios being considered, according to some objective.

  • Portfolio Strategy

    A Portfolio Strategy is an investment strategy used by a company or investors to maximize the returns of an investment portfolio based on individual risk tolerance and goals.

  • Positioning

    Positioning is the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.

  • Positioning Analysis

    Positioning Analysis is the process of identifying how a brand or product is perceived in the market relative to its competitors, focusing on its unique value proposition.

  • Positioning Statement

    A Positioning Statement is a brief description of a product and its target market, outlining how the product fills a particular market need or niche better than its competitors.

  • Post-Money Valuation

    Post-Money Valuation is the valuation of a company immediately after an investment has been made, calculated by adding the amount of the investment to the pre-money valuation.

  • Pre-emption Rights

    Pre-emption Rights give existing shareholders the right to buy additional shares before the company offers them to new investors, protecting against dilution of ownership.

  • Pre-Incorporation Agreement

    A Pre-Incorporation Agreement outlines the proposed terms and conditions between parties intending to incorporate a company, detailing the business structure, initial investments, and roles.

  • Pre-Market Trading

    Pre-Market Trading refers to trading activity in the stock market that occurs before the official market trading session begins, often indicating the day`s market trends.