Startup Fundraising Glossary

Navigate the world of startup financing with confidence

Explore a glossary of essential terms in startups, startup fundraising, bootstrapping and entrepreneurship. Decode the terminology and jargon with ease.

  • Ultimate Cost

    Ultimate Cost is the total expense incurred in the development, production, and distribution of a startup`s product or service, encompassing all direct and indirect costs.

  • Unallocated Equity

    Unallocated Equity is equity in a startup that has not been assigned or promised to any individual or entity, often reserved for future employees or investment rounds.

  • Unbiased Analytics

    Unbiased Analytics involves the collection and analysis of data without preconceived notions or biases, ensuring accurate and objective insights into business performance.

  • Unbundled Services

    Unbundled Services are individual services or features offered separately rather than as part of a package, allowing customers to choose and pay for only what they need.

  • Unbundling

    Unbundling is the process of breaking down a company`s offerings into smaller, individual components that can be sold separately, often leading to new revenue streams.

  • Uncapped Notes

    Uncapped Notes are a type of convertible note without a valuation cap, meaning the conversion rate to equity is not fixed and can dilute founders significantly if the company’s valuation increases.

  • Uncapped Round

    An Uncapped Round is a funding round without a predetermined valuation cap, allowing investors to fund a startup without limiting their potential equity stake.

  • Uncertainty Management

    Uncertainty Management is the process of identifying, assessing, and mitigating uncertainties in business operations and strategic planning to minimize risks.

  • Under Promise and Over Deliver

    Under Promise and Over Deliver is a strategy where companies intentionally set expectations low and then exceed them, often to surprise and delight customers.

  • Undercapitalization

    Undercapitalization is the situation where a company does not have sufficient capital to conduct normal business operations and grow.

  • Underemployment

    Underemployment is a situation in which individuals are working in a capacity that is lower than their skills or educational level.

  • Underlying Asset

    An Underlying Asset is an asset (such as stock, bonds, or commodities) that gives value to a financial instrument, such as a derivative or convertible note in startup financing.

  • Underlying Profit

    Underlying Profit is the profit of a company excluding any earnings that come from outside the usual business activities.

  • Underperformance

    Underperformance is the condition of achieving less than expected or required, often used in the context of a startup not meeting its business goals or financial projections.

  • Underserved Market

    An Underserved Market is a segment of the market that has not been fully reached by existing products or services, representing a potential growth area for startups.

  • Underutilized Assets

    Underutilized Assets are resources or assets within a company that are not being used to their full potential, representing opportunities for increased efficiency or revenue.

  • Undervaluation

    Undervaluation is the situation in which a company`s value is lower than its actual worth, which can affect fundraising efforts and equity stakes.

  • Underwriting

    Underwriting is the process by which an individual or institution takes on financial risk for a fee, often associated with the issuance of new shares.

  • Underwriting Discount

    Underwriting Discount refers to the fee charged by underwriters when they agree to buy and resell shares at a certain price, typically in an IPO process.

  • Undiluted Ownership

    Undiluted Ownership is ownership of a company`s shares without considering the potential effect of stock option conversions or the issuance of new shares.

  • Unfair Advantage

    An Unfair Advantage is a unique attribute or asset that cannot be easily replicated or surpassed by competitors, giving a startup a competitive edge in its market.

  • Unfunded Liability

    An Unfunded Liability is a liability, such as a pension plan benefit, that does not have assets set aside to fund the future payment.

  • Unicorn

    A Unicorn is a startup company valued at over $1 billion, typically in the tech sector, indicating high growth potential.

  • Unicorn Pipeline

    The Unicorn Pipeline is the flow or progression of startups that have the potential to become unicorns, or companies valued at over $1 billion.

  • Unified Branding

    Unified Branding is the practice of ensuring all marketing and communication efforts present a consistent brand image and message across all channels and platforms.

  • Unified Communication Platform

    A Unified Communication Platform integrates multiple communication methods within a business, such as email, chat, video calls, and file sharing, to streamline and improve internal and external communication.

  • Uniform Commercial Code (UCC)

    The Uniform Commercial Code (UCC) is a set of laws that provide legal rules and regulations governing commercial or business dealings and transactions in the United States.

  • Unilateral Agreement

    A Unilateral Agreement is a contract in which one party agrees to make a promise or agreement without requiring the other party to reciprocate.

  • Uninvested

    Uninvested refers to funds that have been raised but not yet allocated or spent by a startup, often kept in reserve for future use.

  • Unique Identifier

    A Unique Identifier is a distinct and exclusive identifier assigned to individuals, items, or records, facilitating easy identification and tracking within digital systems.

  • Unique Selling Proposition (USP)

    The Unique Selling Proposition is a distinct advantage or benefit that sets a product or service apart from its competitors, aimed at attracting customers.

  • Unique Value Proposition (UVP)

    A Unique Value Proposition is a clear statement that describes the benefit of an offer, how it solves customers` problems, and what distinguishes it from the competition.

  • Unit Contribution Margin

    Unit Contribution Margin is the revenue per unit sold minus the variable costs per unit, indicating the contribution of each unit sold to covering fixed costs.

  • Unit Cost Analysis

    Unit Cost Analysis examines the cost associated with producing or acquiring a single unit of a product or service, critical for pricing strategies and profitability assessments.

  • Unit Economics

    Unit Economics is the analysis of the direct revenues and costs associated with a particular business model expressed on a per unit basis.

  • Unit Holder

    A Unit Holder is an investor or owner of units in a venture fund or trust, akin to a shareholder in a corporation.

  • Unit Market Share

    Unit Market Share is the measure of a product`s sales volume in comparison to the total sales volume of all competing products in the same market.

  • Universal Access

    Universal Access refers to the design principle and practice of making products, services, and environments accessible to all people, regardless of their abilities or disabilities.

  • Universal Default

    A Universal Default is a clause in a credit agreement that allows lenders to increase the interest rates if the borrower defaults on an agreement with another lender.

  • Universal Service Obligation

    Universal Service Obligation is a commitment by a company, often in telecommunications, to provide service to all customers within a region, regardless of profitability.

  • Unlevered Beta

    Unlevered Beta is a measure of how much risk a company`s equity has without the effect of debt, used in evaluating the volatility of a company without financial leverage.

  • Unlevered Free Cash Flow

    Unlevered Free Cash Flow is cash flow from operations minus capital expenditures and changes in working capital, not taking into account interest or debt.

  • Unlevered Return

    Unlevered Return is the return on an investment without taking into account the effect of financial leverage, providing a clearer picture of the investment’s performance.

  • Unlocking Value

    Unlocking Value involves strategies or actions taken by a startup to release potential value within the company, often leading to increased investor interest or valuation.

  • Unsecured Creditor

    An Unsecured Creditor is a creditor who has extended credit without obtaining specific collateral against the amount lent.

  • Unsecured Debt

    Unsecured Debt is a loan or credit not backed by collateral, relying solely on the borrower`s creditworthiness and promise to repay.

  • Unsecured Loan

    An Unsecured Loan is a loan that is issued and supported only by the borrower`s creditworthiness, rather than by any type of collateral.

  • Unsolicited Feedback

    Unsolicited Feedback is input or opinions about a product or service provided by users without the company specifically requesting it, offering valuable insights for improvement.

  • Unsolicited Proposal

    An Unsolicited Proposal is a proposal made by an entity seeking to sell or propose a project to a company, without the company requesting the proposal initially.

  • Unsustainable Growth

    Unsustainable Growth is growth that cannot be maintained over the long term, often due to inadequate resources, planning, or market saturation.