Startup Fundraising Glossary

Navigate the world of startup financing with confidence

Explore a glossary of essential terms in startups, startup fundraising, bootstrapping and entrepreneurship. Decode the terminology and jargon with ease.

  • User Journey Mapping

    User Journey Mapping is the process of creating a visual representation of the overall path a user takes when interacting with a product or service, from initial contact through various touchpoints up to a long-term relationship.

  • User Lifecycle Management

    User Lifecycle Management refers to the strategies and processes a company uses to attract, engage, retain, and maximize the value of users throughout their entire relationship with the company.

  • User Lifetime Engagement

    User Lifetime Engagement measures the total duration and quality of a user`s interaction with a product or service over the entire period of their relationship with the company.

  • User Lifetime Value (LTV)

    User Lifetime Value (LTV) is the total revenue a business can expect from a single customer account throughout the business relationship.

  • User Lifetime Value Optimization

    User Lifetime Value Optimization is the process of increasing the total revenue a company can expect from a single customer throughout their relationship with the company.

  • User Onboarding

    User Onboarding is the process of improving a person`s success with a product or service, especially in the early stages of the customer lifecycle.

  • User Onboarding Experience

    The User Onboarding Experience is the experience a new user has when they first start using a product or service, crucial for ensuring long-term user engagement.

  • User Onboarding Process

    User Onboarding Process refers to the sequence of steps or activities designed to help new users understand and find value in a product or service, ensuring a smooth transition to regular use.

  • User Persona

    A User Persona is a semi-fictional character based on your current (or ideal) customer that guides the development of products and marketing strategies.

  • User Persona Development

    User Persona Development involves the creation of detailed profiles that represent key segments of a startup`s target audience, used to tailor product development and marketing strategies.

  • User Persona Validation

    User Persona Validation is the process of confirming that the user personas created for product development accurately reflect the characteristics and needs of the target audience.

  • User Privacy Protection

    User Privacy Protection involves measures and policies put in place to protect the privacy and personal information of users, increasingly important in the digital age.

  • User Retention

    User Retention is the ability of a company to retain its customers over a specified period, crucial for long-term success and profitability.

  • User Retention Analysis

    User Retention Analysis involves examining data and metrics to understand how well a business retains its customers over time, identifying trends and areas for improvement.

  • User Retention Rate

    User Retention Rate is the percentage of users who continue to use a product over a given time period, indicating the product`s ability to engage and retain customers.

  • User Retention Strategy

    A User Retention Strategy is a plan to keep customers engaged and continue using a product or service over time, crucial for long-term business sustainability.

  • User Retention Techniques

    User Retention Techniques are strategies employed to keep users engaged and continuing to use a product or service, aiming to reduce churn and increase loyalty.

  • User Satisfaction Analysis

    User Satisfaction Analysis involves assessing how satisfied users are with a product or service, typically through surveys, feedback, and usage data.

  • User Segmentation

    User Segmentation is the practice of dividing a company’s users into groups that reflect similarity among users in each group, to tailor strategies for different segments.

  • User Segmentation Analysis

    User Segmentation Analysis is the practice of dividing a business`s user base into distinct groups based on common characteristics, to tailor products, services, and marketing more effectively.

  • User Segmentation Strategies

    User Segmentation Strategies involve dividing a product’s user base into distinct groups based on behavior, demographics, or other criteria to tailor marketing and development efforts.

  • User Session Analysis

    User Session Analysis is the analysis of individual user interactions with a website or application in a single session, used to understand user behavior and improve user experience.

  • User Story

    A User Story is an informal, natural language description of one or more features of a software system, often used in agile software development.

  • User Story Mapping

    User Story Mapping is a collaborative planning technique that visualizes the journey of a user by creating a graphical, organized representation of all user stories.

  • User Traction

    User Traction is the demonstrable demand for a product or service, evidenced by user growth metrics and engagement levels.

  • User-Centric Data

    User-Centric Data is information collected with a focus on the user, used to understand behavior, preferences, and needs to inform decision-making and product development.

  • User-Centric Design

    User-Centric Design is an approach to product development and design that places the needs, wants, and limitations of end-users at the forefront of its priorities.

  • User-Centric Innovation

    User-Centric Innovation focuses on creating new products or improving existing ones based on deep understanding and anticipation of user needs and behaviors.

  • User-Centric Marketing

    User-Centric Marketing focuses on creating marketing strategies primarily centered around the needs, preferences, and behaviors of users, aiming to provide personalized experiences.

  • User-Driven Development

    User-Driven Development prioritizes feedback and input from end-users throughout the product development process, aiming to create solutions that closely match user needs and preferences.

  • User-Generated Content (UGC)

    User-Generated Content (UGC) is content created and shared by consumers about a brand or product, which can significantly influence brand perception and success.

  • User-Generated Innovation

    User-Generated Innovation refers to new products, services, or improvements suggested by users or customers, often through open innovation platforms or feedback channels.

  • Utility and Design Patents

    Utility and Design Patents protect the functional aspects of inventions (utility patents) and the unique appearance or design of products (design patents).

  • Utility Computing

    Utility Computing is the provision of computing resources, such as computing power and storage, as a metered service similar to a traditional utility, like electricity.

  • Utility Model

    A Utility Model is a business model that focuses on providing a utility-like service, where customers pay for the service or product as they use it.

  • Utility Model Innovation

    Utility Model Innovation refers to the development of new or improved utility models that offer practical solutions and are protected by patents, providing a competitive edge.

  • Utility Patent

    A Utility Patent is a patent that covers the creation of a new or improved — and useful — product, process, or machine.

  • Utility Patent Filing

    Utility Patent Filing is the process of submitting a patent application for a new or improved invention or process, providing legal protection and exclusive rights to the inventor.

  • Utility Token

    A Utility Token is a type of cryptocurrency that is issued to fund development of the cryptocurrency and that can be later used to purchase a good or service offered by the issuer of the cryptocurrency.

  • Utilization Efficiency

    Utilization Efficiency measures how effectively a startup uses its available resources, including capital, personnel, and technology, to achieve its business objectives.

  • Utilization Rate

    In finance, the Utilization Rate is the ratio of funds borrowed by a corporation to the total available funds under a revolving credit line or loan facility.

  • Utilization Tracking

    Utilization Tracking involves monitoring how frequently and effectively resources, services, or products are used, aiming to optimize operations and resource allocation.

  • UX/UI Alignment

    UX/UI Alignment is the process of ensuring that a product’s user interface design (UI) and user experience design (UX) complement each other to maximize usability.

  • UX/UI Optimization Strategies

    UX/UI Optimization Strategies are approaches aimed at improving the overall user experience and interface design of a product, enhancing usability, engagement, and satisfaction.

  • Validation

    Validation in the startup context refers to the process of testing and proving that a business idea or model is viable in the real market.

  • Valuation

    Valuation is the process of determining the current worth of a startup or company, often used by investors to gauge the potential for future growth and profitability.

  • Valuation Adjustment Mechanism

    A Valuation Adjustment Mechanism is a contractual agreement between investors and company owners that allows for adjustments to the valuation based on specific future performance criteria.

  • Valuation Cap

    A Valuation Cap is a term used in convertible notes, setting a maximum valuation at which the note will convert into equity.

  • Value Chain

    A Value Chain is a series of activities that businesses operate to deliver a valuable product or service to the market.

  • Value Creation

    Value Creation is the process through which businesses generate value for shareholders, customers, and society.